As Jon Jones prepares to fight Rashad Evans, the UFC continues to promote the 24-year-old and build him as one of the company's top stars.
The UFC has released a new promo in anticipation of Jones' upcoming title bout against Evans at UFC 145.
The trailer features Jones describing what it means to be a UFC athlete and all the expectations that come along with it. The montage also shows footage of fellow UFC fighters like Georges St-Pierre, Vitor Belfort and Junior dos Santos.
Some of Jones' comments have not sat well with some fans, so in an attempt to sway their opinion, the UFC has packaged a trailer symbolizing the champion's humble demeanor and hard work as an athlete.
The consensus with Jones is that he could become one of the greatest UFC champions of all time, so the UFC is hoping to capitalize on his charisma and marketability as a fighter
Jones will be making his third title defense against Evans, as the the two light heavyweights are set to headline UFC 145 this weekend at the Phillips Arena.
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Source: http://bleacherreport.com/articles/1153894-ufc-145-promo-define-me-featuring-jon-jones
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